Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for growing brands in the construction and architecture sector? Dewata Constructions Works is looking for a talented Digital Marketing Specialist to join our dynamic team in Bali. In this role, you will be the engine behind our online presence, responsible for translating construction project highlights into compelling digital campaigns that drive engagement and lead generation.
We are seeking a candidate who is comfortable wearing multiple hats—from analyzing performance data in Google Analytics to crafting high-converting ad copy. You will work in close collaboration with our Content Creator to ensure that our visual assets are strategically positioned to reach the right audience. If you are analytical, creative, and ready to take our digital footprint to the next level, we want to hear from you.
Tanggung Jawab
- Develop, implement, and optimize multi-channel digital marketing campaigns across Meta Ads and Google Ads.
- Monitor and report on campaign performance using Google Analytics and platform-specific insights to maximize ROI.
- Collaborate daily with the Content Creator to align ad creative with broader brand storytelling and campaign goals.
- Perform A/B testing on ad copy, imagery, and landing pages to improve conversion rates.
- Stay updated with the latest digital marketing trends and algorithm changes to ensure competitive advantage.
- Maintain and update marketing performance dashboards to provide weekly actionable insights to management.
- Manage ad budgets effectively to ensure efficient spend and growth.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in digital marketing, specifically with Meta Ads and Google Ads.
- Proficiency in Google Analytics and data interpretation.
- Strong analytical mindset with the ability to turn data into strategic marketing decisions.
- Excellent command of English and Indonesian (written and verbal).
- Strong communication skills and ability to work effectively in a collaborative team environment.
- Creative problem-solving skills with a focus on results and conversion optimization.