Deskripsi Pekerjaan
Join Pengiklan Anonim as a Digital Marketing Specialist and drive impactful lead generation strategies across digital channels. This role requires strategic budget management to achieve target Cost Per Lead (CPL) objectives while maximizing lead volume and conversion rates. You'll develop data-driven campaigns, optimize multi-platform advertising efforts, and continuously refine marketing funnels to enhance ROI. The ideal candidate will thrive in a dynamic environment where analytical thinking meets creative execution, contributing directly to our business growth objectives through innovative digital solutions.
Tanggung Jawab
- Manage and optimize advertising budgets across digital channels to meet CPL targets
- Develop, implement, and monitor multi-channel digital marketing campaigns
- Analyze campaign performance metrics and generate actionable insights reports
- Collaborate with sales teams to align marketing efforts with lead quality objectives
- Continuously test and improve landing pages and conversion funnels
- Stay current with digital marketing trends and algorithm updates
- Coordinate with creative teams for compelling ad content development
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of digital marketing experience with proven CPL management
- Proficiency in Google Analytics, Facebook Ads Manager, and SEMrush
- Strong data analysis skills with ability to derive actionable insights
- Experience with A/B testing and conversion rate optimization
- Excellent communication and cross-functional collaboration abilities
- Fluency in Bahasa Indonesia and professional English