Deskripsi Pekerjaan
Join our dynamic beauty retail legacy that has flourished collaboratively since 1968. As a Digital Marketing Specialist, you'll drive growth through innovative marketplace management and creative social media strategies designed to boost sales and elevate brand image. We're seeking a data-driven marketer to craft compelling digital experiences across platforms, analyze performance metrics, and implement campaigns that resonate with our diverse audience. This role offers the opportunity to shape our digital presence in a fast-paced industry where creativity meets analytics.
Tanggung Jawab
- Manage and optimize marketplace operations across key e-commerce platforms
- Develop and execute creative social media campaigns to increase engagement and conversions
- Analyze sales data and campaign performance to identify growth opportunities
- Collaborate with cross-functional teams to align marketing strategies with business goals
- Create compelling visual and written content for digital channels
- Monitor industry trends and competitor activities to maintain market competitiveness
- Manage paid advertising budgets and ROI optimization
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of digital marketing experience with marketplace focus
- Proficiency in social media management tools and analytics platforms
- Strong understanding of Indonesian e-commerce ecosystems (Shopee, Tokopedia, etc.)
- Experience with A/B testing and conversion rate optimization
- Excellent communication and project management skills
- Ability to work independently and in collaborative team environments