Deskripsi Pekerjaan
Are you a creative strategist looking to make a tangible impact in the premium coffee industry? We are seeking a highly motivated Digital Marketing Specialist to join our team in the heart of Denpasar, Bali. In this role, you will be the driving force behind our digital presence, crafting compelling narratives that resonate with coffee enthusiasts and elevate our brand to new heights.
You will thrive in a flexible, fast-paced environment where your ideas turn into real business results. Whether you are managing end-to-end social media campaigns, optimizing conversion funnels, or analyzing market trends, you will have the creative freedom to shape the future of a premium brand. We are looking for a storyteller who understands the balance between aesthetics and data-driven performance.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across social media, email, and web channels.
- Create engaging content—including copy, images, and video—that aligns with our premium brand voice.
- Manage end-to-end advertising campaigns (Meta Ads, Google Ads) to drive brand awareness and customer acquisition.
- Monitor, analyze, and report on key performance metrics (KPIs) to optimize campaign ROI.
- Coordinate with internal teams to ensure a consistent brand message across all touchpoints.
- Stay ahead of digital trends and implement innovative tactics to stay competitive in the Bali market.
- Manage the brand's community engagement and respond to customer inquiries in a timely, professional manner.
Kualifikasi
- Minimum of 2 years of experience in digital marketing or a similar creative role.
- Strong understanding of social media algorithms, SEO, and content marketing principles.
- Proven ability to manage and optimize paid advertising budgets with a focus on conversion.
- Excellent verbal and written communication skills in both Indonesian and English.
- Highly creative with an eye for visual design and brand aesthetics.
- Proficient in digital marketing tools (e.g., Canva, Meta Business Suite, Google Analytics).
- Deep passion for the coffee industry and an understanding of premium consumer behavior.
- Ability to work autonomously in a flexible, project-based environment.