Deskripsi Pekerjaan
Prodema Investment Indonesia is seeking a dynamic, creative, and results-driven Digital Marketing Specialist to join our growing team in Kuta, Bali. In this contract role, you will lead our digital marketing initiatives, driving brand awareness and high-quality lead generation through innovative social media strategies and robust paid advertising campaigns.
As our Digital Marketing Specialist, you will bridge the gap between creative storytelling and analytical performance. You will be responsible for creating premium visual and video content that captures our audience's attention, while simultaneously setting up and optimizing high-ROI paid campaigns on Meta and Google Ads. If you are a self-starter who thrives in a fast-paced environment and wants to make an impact in the investment sector, we want to hear from you.
Tanggung Jawab
- Create and design premium, high-engagement visual content and short-form videos using Canva, CapCut, and the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
- Set up, monitor, and optimize paid advertising campaigns on Meta Ads and Google Ads to maximize lead generation and conversion rates.
- Manage, curate, and grow our social media channels, maintaining a consistent brand voice and aesthetic.
- Develop and execute a comprehensive digital marketing calendar aligned with business promotion cycles.
- Analyze key performance indicators (KPIs) such as CTR, CPC, and conversion rates, delivering weekly and monthly performance reports.
- Stay up-to-date with emerging digital marketing trends, social media algorithms, and competitive landscapes.
Kualifikasi
- Minimum of 2 years of professional experience in Digital Marketing, Social Media Management, or Content Creation.
- Proven track record of managing successful lead-generation campaigns on Meta Ads Manager and Google Ads.
- Strong portfolio demonstrating creative flair and proficiency in Canva, CapCut, or Adobe Suite.
- Solid understanding of web analytics, SEO basics, and digital marketing KPIs.
- Excellent communication, copywriting, and storytelling skills in both Indonesian and English.
- Highly organized, detail-oriented, and able to work independently in a fast-paced environment.
- Currently residing in Bali or willing to relocate to Kuta, Bali.