Deskripsi Pekerjaan
Are you passionate about food culture and digital storytelling? Hancook Restaurant is looking for a creative and data-driven Digital Marketing Specialist to elevate our brand presence in Bandung. We are seeking an energetic individual who thrives in a fast-paced culinary environment and understands how to engage the local community through impactful online campaigns.
As our Digital Marketing specialist, you will be the voice of Hancook Restaurant online. You will craft compelling content, manage our social media channels, and implement strategies that drive foot traffic to our location. If you are a trend-setter who loves photography, videography, and building authentic connections with customers, we want you on our team.
Tanggung Jawab
- Develop and execute social media content strategies (Instagram, TikTok, Facebook) to boost brand awareness.
- Capture and edit high-quality photos and videos of our signature dishes and restaurant atmosphere.
- Engage with the online community by responding to comments, reviews, and direct messages promptly.
- Analyze marketing performance metrics to optimize reach and customer engagement.
- Collaborate with the restaurant management team to promote seasonal menus and local events.
- Manage basic paid advertising campaigns to drive local target audience interest.
- Stay updated on the latest food and beverage industry trends in Indonesia.
Kualifikasi
- Proven experience in digital marketing, social media management, or content creation.
- Strong portfolio showcasing creative photography and short-form video editing skills (CapCut, VN, etc.).
- Proficiency in using social media management tools and basic design software (Canva, Adobe Express).
- Excellent communication skills in Bahasa Indonesia; English proficiency is a plus.
- Strong analytical mindset with a passion for data-driven results.
- Ability to work on-site in Bandung and travel within the city for content production.
- Creative, proactive, and a team player with a passion for the restaurant industry.