Deskripsi Pekerjaan
Are you a creative visionary with a passion for driving brand growth through digital channels? PT Waas Corp Indonesia is seeking a highly motivated Digital Marketing Specialist to join our dynamic team in Jakarta Barat. In this role, you will be the architect of our digital presence, crafting innovative strategies that connect our brand with our target audience, increase engagement, and drive measurable ROI.
We are looking for someone who stays ahead of industry trends and understands the nuances of the Indonesian digital landscape. You will have the autonomy to experiment with new marketing tactics while collaborating closely with our creative and sales departments to ensure our messaging is consistent and impactful across all digital touchpoints.
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies across multiple platforms.
- Execute and optimize performance marketing campaigns (SEM/PPC) to drive qualified traffic and conversions.
- Manage social media channels, including content planning, scheduling, and community engagement.
- Conduct A/B testing on ad creatives and landing pages to maximize conversion rates.
- Analyze campaign performance data using Google Analytics and other tools to provide actionable insights.
- Collaborate with the design team to produce high-quality visual and video content for social media and advertising.
- Stay updated with the latest digital marketing trends, tools, and search engine algorithm updates.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 2-3 years of proven experience in digital marketing or a similar role.
- Strong knowledge of SEO/SEM, Google Analytics, Google Ads, and Meta Business Suite.
- Proficiency in content creation tools (Canva, CapCut, or Adobe Creative Suite is a plus).
- Strong analytical mindset with the ability to interpret data and translate it into strategy.
- Excellent communication skills in both Bahasa Indonesia and English.
- Creative problem-solver with a strong attention to detail and ability to meet deadlines.