Deskripsi Pekerjaan
Join PT Sunflower International's dynamic marketing team as a Digital Marketing Specialist! We're seeking a creative and data-driven professional to elevate our brand's digital presence across multiple channels. In this role, you'll develop and execute innovative digital strategies that drive engagement, conversion, and measurable ROI. You'll work closely with cross-functional teams to craft compelling content, optimize campaigns, and analyze performance metrics. If you're passionate about leveraging digital platforms to tell stories and connect with audiences, this is your opportunity to make a significant impact in a growing organization.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Create and manage engaging content for digital platforms including blogs, social media, and email newsletters
- Monitor and analyze campaign performance using analytics tools to optimize ROI
- Conduct market research to identify trends, audience insights, and competitive landscape
- Manage paid advertising budgets across Google Ads, Facebook Ads, and other platforms
- Collaborate with design team to ensure brand consistency across all digital assets
- Generate regular performance reports with actionable insights for stakeholders
Kualifikasi
- Bachelor's degree in Communication, Digital Marketing, DKV, or Technical Information
- Minimum 2 years of professional digital marketing experience
- Proficiency in digital marketing tools (Google Analytics, Facebook Business Manager, SEMrush)
- Strong analytical skills with ability to interpret data and derive insights
- Excellent written communication and content creation abilities
- Experience with A/B testing and campaign optimization techniques
- Ability to work independently and collaboratively in fast-paced environments