Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for e-commerce growth? Indopack Printing is looking for a creative and results-oriented Digital Marketing Specialist to take our online presence to the next level. In this role, you will be the driving force behind our brand's visibility and sales performance across Indonesia's top marketplace platforms.
We are looking for someone who understands the nuances of online shopping behavior and knows how to translate market trends into actionable strategies. Whether it's managing advertising budgets, optimizing product listings, or coordinating high-impact promotional campaigns, you will play a critical role in scaling our digital footprint and ensuring Indopack Printing remains a top-of-mind choice for our customers.
Tanggung Jawab
- Manage and optimize store operations across major marketplaces: Shopee, Tokopedia, TikTok Shop, and Lazada.
- Develop and execute comprehensive promotional strategies to boost brand awareness and conversion rates.
- Monitor and analyze e-commerce performance metrics to provide actionable insights for continuous improvement.
- Oversee product content, including high-quality descriptions, SEO-friendly titles, and optimized imagery.
- Coordinate with internal teams to manage inventory, pricing strategies, and seasonal campaign calendars.
- Engage with customers via chat and social media to improve shop ratings and overall service experience.
- Manage paid advertising tools (e.g., Shopee Ads, Tokopedia TopAds) to maximize ROI.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 1-2 years of proven experience in e-commerce or digital marketing (marketplace management experience is highly preferred).
- Deep understanding of marketplace algorithms, search engine optimization (SEO), and promotional mechanics.
- Proficient in using analytical tools and creating reports to track key performance indicators (KPIs).
- Strong creative thinking and ability to produce engaging marketing copy and visual ideas.
- Excellent communication skills with the ability to manage professional relationships online.
- Disciplined, organized, and capable of working effectively under pressure to meet monthly sales targets.