Deskripsi Pekerjaan
Are you a performance-driven marketer with a passion for educational technology? Ruangguru, Indonesia's leading education technology company, is seeking a talented Digital Marketing Freelance professional to join our team in Yogyakarta. In this role, you will play a pivotal part in scaling our digital presence, driving user acquisition, and optimizing conversion rates across our high-impact platforms.
As a key member of our growth marketing team, you will leverage your expertise in digital advertising to connect millions of students with world-class learning experiences. We are looking for a data-driven individual who thrives on experimentation, campaign optimization, and achieving measurable ROI. If you are analytical, creative, and ready to impact the future of education in Indonesia, we want to hear from you.
Tanggung Jawab
- Develop, execute, and optimize end-to-end digital advertising campaigns across Google Ads, Meta (FB/IG), TikTok, and LinkedIn.
- Manage advertising budgets efficiently to ensure maximum ROI and cost-per-acquisition (CPA) targets are met.
- Conduct A/B testing on ad creatives, landing pages, and audience segments to improve campaign performance.
- Analyze daily, weekly, and monthly performance reports to derive actionable insights for stakeholders.
- Collaborate with the creative and content teams to ensure high-quality ad assets that resonate with our target demographics.
- Monitor market trends and competitor activities to identify new opportunities for growth.
- Maintain campaign health through proactive tracking setup, pixel management, and data integrity checks.
Kualifikasi
- Proven experience in managing large-scale performance marketing campaigns with demonstrable results.
- Deep proficiency in Google Ads (Search, Display, UAC), Meta Ads Manager, TikTok Ads, and LinkedIn Marketing Solutions.
- Strong analytical mindset with hands-on experience using Google Analytics 4 (GA4), Google Tag Manager, and data visualization tools like Looker Studio.
- Excellent understanding of the marketing funnel, customer journey, and conversion rate optimization (CRO).
- Strong communication skills with the ability to translate complex data into clear strategic recommendations.
- Highly organized and capable of managing multiple projects simultaneously in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.