Deskripsi Pekerjaan
Are you a performance-driven marketer with a passion for driving growth? Impact Power Mandiri is seeking a talented Digital Marketing Specialist to join our dynamic team in Tangerang. In this role, you will be the engine behind our customer acquisition strategy, focusing on executing and optimizing high-impact paid advertising campaigns.
As our Digital Marketing Specialist, you will work closely with our strategy team to elevate our Homecare services. You will be responsible for the day-to-day management of paid search and social campaigns, ensuring that every ad spend translates into qualified leads. This is an excellent opportunity for a data-oriented professional to sharpen their skills in Meta Ads, Google Ads, and TikTok Ads within a fast-paced and supportive environment.
We are looking for someone who is not only technically proficient but also creative and analytical, capable of turning insights into actionable campaign improvements. If you are ready to make a significant impact on our brand’s growth, we want to hear from you.
Tanggung Jawab
- Develop, launch, and manage end-to-end paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads.
- Monitor daily campaign performance and adjust budgets, bids, and targeting to maximize ROAS and lead volume.
- Conduct A/B testing on ad creatives, headlines, and landing pages to improve conversion rates for Homecare services.
- Collaborate with the strategy team to align advertising efforts with broader marketing objectives and business goals.
- Perform comprehensive keyword research and audience segmentation to reach the ideal customer demographic.
- Analyze campaign data to generate weekly reports and provide actionable insights for continuous optimization.
- Maintain budget pacing to ensure efficient spending throughout the campaign lifecycle.
Kualifikasi
- Minimum of 1-2 years of hands-on experience in managing paid performance marketing campaigns.
- Proven track record of managing and optimizing Meta Ads, Google Ads, and TikTok Ads.
- Strong analytical skills with the ability to interpret data and translate it into successful marketing tactics.
- Proficiency in using marketing analytics tools (e.g., Google Analytics, Meta Ads Manager).
- Excellent communication and collaboration skills to work effectively within a team setting.
- Strong attention to detail and ability to manage multiple campaigns simultaneously under tight deadlines.
- Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related field.