Deskripsi Pekerjaan
Calling those who are passionate about Property Marketing! PT Artha Buana, a distinguished leader in Jakarta's property development landscape, is seeking a talented and driven Digital Marketing Specialist (Property) to elevate our online presence and drive measurable sales growth. With a portfolio of prestigious residential and commercial projects, we are committed to excellence in every facet of our business.
As our Digital Marketing Specialist, you will take the helm of our digital strategy, managing multi-million rupiah advertising budgets and crafting compelling campaigns that resonate with high-intent buyers. This is a high-impact role where your expertise in SEO, SEM, and social media will directly influence the success of our flagship properties. You will work closely with our sales and creative teams to ensure a seamless customer journey from digital touchpoint to property tour.
We are looking for a data-driven marketer who understands the nuances of the property market. If you have a proven track record of generating qualified leads, optimizing conversion funnels, and building strong brands online, this is the perfect platform to accelerate your career with a forward-thinking company.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to drive brand awareness and qualified leads for our property projects.
- Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok, ensuring maximum ROI.
- Conduct thorough SEO audits and implement on-page, off-page, and technical SEO improvements to boost organic search visibility.
- Plan, create, and schedule high-engagement content for the company website, blog, and all social media channels.
- Monitor, analyze, and report on key performance indicators (KPIs) using Google Analytics, Google Search Console, and native platform insights.
- Collaborate with the in-house creative team to develop compelling visual assets, virtual property tours, and video content.
- Stay ahead of industry trends and competitor activities to refine marketing strategies and maintain a competitive edge.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
- Minimum 2–3 years of proven experience in a digital marketing role, ideally within the property or real estate sector.
- In-depth knowledge of SEO, SEM, PPC, social media advertising, and email marketing best practices.
- Hands-on experience with Google Analytics, Google Ads, Meta Business Suite, and CRM platforms.
- Excellent verbal and written communication skills in both English and Bahasa Indonesia.
- A strong portfolio showcasing successful lead generation campaigns and creative content strategies.
- Ability to multitask, prioritize effectively, and thrive in a fast-paced, target-driven environment.
- Genuine passion for property marketing and the dynamic real estate landscape.