Deskripsi Pekerjaan
Are you a passionate storyteller and digital strategist ready to elevate a world-class brand? Wingstop is looking for a creative and data-driven Digital Marketing Staff to join our team in Jakarta Timur. In this role, you will be the heartbeat of our online presence, ensuring that every campaign resonates with our fans and drives engagement across our social media platforms.
As our Digital Marketing Staff, you will play a pivotal role in shaping how our community experiences the Wingstop brand. You will be responsible for end-to-end campaign execution, monitoring real-time performance, and leveraging insights to optimize our growth. If you are a digital native who loves staying ahead of trends and thrives in a fast-paced environment, we want to hear from you!
Tanggung Jawab
- Develop, execute, and manage end-to-end digital marketing campaigns across social media channels (Instagram, TikTok, Facebook).
- Monitor and analyze campaign performance metrics to ensure maximum ROI and audience engagement.
- Create high-quality, engaging content tailored to the brand's voice and community preferences.
- Manage daily social media interactions, including community management and timely responses to follower inquiries.
- Collaborate with the creative team to produce visuals and copy that align with seasonal marketing calendars.
- Stay updated on the latest digital marketing trends, platform updates, and competitor activities to suggest innovative campaign ideas.
- Report on monthly digital marketing performance, providing actionable insights for future strategy adjustments.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 1-2 years of experience in digital marketing or social media management.
- Deep understanding of social media algorithms, content trends, and audience behavior.
- Proficiency in using social media analytics tools and digital advertising platforms (e.g., Meta Business Suite).
- Excellent communication skills in both Indonesian and English.
- Strong analytical mindset with the ability to turn data into creative solutions.
- Ability to multitask in a fast-paced retail or F&B environment.
- A creative thinker with an eye for design and copywriting.