Deskripsi Pekerjaan
Join our dynamic team as a Digital Marketing Strategist and drive impactful digital initiatives in Jakarta's competitive landscape. You'll spearhead end-to-end digital campaigns across websites, email, social media, and content platforms to elevate brand presence and accelerate growth. This role demands a blend of creative vision and analytical rigor to craft data-driven strategies that resonate with target audiences. You'll conduct comprehensive market research to identify emerging trends, competitor insights, and customer behavior patterns, ensuring our messaging remains cutting-edge. Collaborate with cross-functional teams to align digital efforts with broader business objectives while optimizing campaigns for maximum ROI.
We seek a proactive professional who thrives in fast-paced environments and can translate complex data into actionable strategies. The ideal candidate will leverage emerging technologies and platforms to create innovative customer journeys, continuously refining approaches based on performance metrics. If you're passionate about transforming digital landscapes and delivering measurable results, this opportunity offers a platform to shape our marketing evolution.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across multiple channels (website, email, social media, blogs)
- Conduct in-depth market research to identify trends, competitor activities, and customer insights
- Manage end-to-end campaign lifecycle from ideation to optimization and reporting
- Analyze performance data using analytics tools to derive actionable insights and refine strategies
- Collaborate with design and content teams to create compelling digital assets
- Optimize conversion funnels and implement A/B testing to improve campaign effectiveness
- Stay current with digital marketing innovations and platform algorithm changes
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3+ years of experience in digital marketing strategy development
- Proven expertise with SEO/SEM, social media advertising, and email marketing platforms
- Strong analytical skills with experience in data interpretation and reporting tools
- Campaign management experience across multiple digital channels
- Proficiency in marketing automation and CRM systems
- Excellent communication skills with ability to present complex strategies clearly