Deskripsi Pekerjaan
We are seeking a creative and data-driven Digital Marketing Strategist to join our team in Batu. In this pivotal role, you will be the architect behind our online presence, responsible for crafting and executing comprehensive digital marketing strategies that drive brand awareness, engagement, and sustainable business growth.
The ideal candidate is a digital native who understands the nuances of the Indonesian market, possesses a sharp analytical mind, and has a proven track record of managing multi-channel campaigns. You will work closely with leadership to optimize our digital funnel, ensuring that every marketing dollar spent contributes directly to lead generation and conversion goals.
If you are passionate about staying ahead of digital trends and thrive in an environment where strategy meets execution, we invite you to apply and help us elevate our brand to the next level.
Tanggung Jawab
- Develop and implement end-to-end digital marketing strategies aligned with business objectives.
- Manage and optimize digital advertising campaigns across platforms such as Meta Ads, Google Ads, and TikTok Ads.
- Monitor and analyze campaign performance metrics (ROI, CPC, CPA, ROAS) to provide actionable insights.
- Execute high-impact content and social media strategies to enhance brand identity and community engagement.
- Drive lead generation initiatives through effective landing page optimization and conversion rate optimization (CRO) tactics.
- Stay abreast of the latest digital marketing trends, tools, and search engine algorithm updates.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of proven experience in digital marketing or a similar strategic role.
- Deep understanding of digital marketing ecosystems, including SEO, SEM, SMM, and Email Marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Meta Business Suite).
- Strong analytical, problem-solving, and communication skills in both Indonesian and English.
- Ability to work autonomously in a fast-paced environment and manage multiple project timelines.
- Experience in managing marketing budgets and delivering clear performance reporting.