Deskripsi Pekerjaan
Are you a digital marketing expert with a passion for driving results through paid advertising? PT Lincah Cipta Harapan is seeking a talented Digital Media Strategist to join our growing marketing team. As a Digital Media Strategist, you will be responsible for developing, implementing, and optimizing paid media campaigns across various digital platforms to achieve our business objectives and maximize ROI.
This role offers the opportunity to work with innovative brands and make a significant impact on our digital marketing efforts. You'll collaborate with cross-functional teams to create compelling ad creatives, analyze campaign performance, and continuously refine our media strategy based on data-driven insights.
Our ideal candidate is analytical, creative, and results-oriented, with a proven track record of successful paid media campaigns. If you're ready to take your digital marketing career to the next level and work in a dynamic environment where your contributions are valued, we encourage you to apply.
Tanggung Jawab
- Develop, implement, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels
- Conduct market research and competitor analysis to identify trends and opportunities in digital advertising
- Monitor and analyze campaign performance metrics, providing regular reports and recommendations for optimization
- Collaborate with the creative team to develop compelling ad copy and visual assets that resonate with target audiences
- Manage digital advertising budgets effectively, ensuring optimal allocation across campaigns and channels
- Stay current with digital marketing trends, platform updates, and industry best practices
- Work closely with the marketing team to align digital media strategies with overall marketing objectives
- Identify and test new advertising platforms and tactics to expand our digital reach
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 2-3 years of experience in digital media strategy and paid advertising
- Proven track record of developing and managing successful paid media campaigns
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Experience with digital advertising platforms including Google Ads, Facebook Ads Manager, and programmatic advertising
- Excellent communication and presentation skills with the ability to articulate complex concepts clearly
- Detail-oriented with strong organizational and time management abilities
- Creative thinking with the ability to develop innovative solutions to marketing challenges