Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for driving growth? Chocomory Cokelat Persada is seeking a dynamic Digital & Performance Marketing Supervisor to lead our digital strategy in Jakarta Barat. In this pivotal role, you will be the architect of our paid media ecosystem, responsible for scaling our brand presence and optimizing campaign ROI across diverse digital channels.
We are looking for a strategic thinker who is not only comfortable with spreadsheets and performance metrics but also possesses the leadership skills to mentor a team. You will be responsible for end-to-end campaign management, from conceptualization and budget allocation to granular optimization of ROAS, CPV, and CTR. If you are fluent in Mandarin and thrive in a fast-paced retail environment, we want to hear from you.
Tanggung Jawab
- Develop, execute, and monitor comprehensive paid media strategies across Google, Meta, and other relevant platforms.
- Optimize key performance indicators including ROAS, CPV, CTR, and overall conversion rates per marketing channel.
- Manage and allocate marketing budgets effectively to maximize growth while maintaining target acquisition costs.
- Define and implement standardized formulas for Engagement Rate (ER) to track and improve social media performance.
- Collaborate with cross-functional teams to align digital campaigns with overall brand objectives and sales promotions.
- Analyze campaign data to provide actionable insights and performance reports for upper management.
- Oversee the day-to-day operations of the performance marketing team, ensuring high-quality output and adherence to timelines.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-4 years of experience in performance marketing or digital advertising management.
- Mandatory: Proficiency in both written and spoken Mandarin (Business level).
- Strong analytical mindset with deep experience in tools like Google Ads, Meta Ads Manager, and Google Analytics.
- Proven track record of optimizing ROAS and managing substantial monthly advertising budgets.
- Ability to thrive in a fast-paced environment and handle multiple campaigns simultaneously.
- Excellent leadership and project management skills with a goal-oriented approach.