Deskripsi Pekerjaan
Are you a visionary digital strategist with a passion for the travel and lifestyle sectors? Petrie PR is seeking a dynamic Digital & Social Media Innovation Manager to join our expanding team in Jakarta. This is a pivotal role designed for an innovative thinker who understands how to bridge the gap between traditional PR and modern digital ecosystems.
As we continue to scale our digital and integrated service offerings, you will be at the forefront of driving brand growth. We are looking for someone who excels at cultivating high-impact KOL (Key Opinion Leader) relationships and developing creative partnerships that elevate our clients' presence. You will lead the charge in transforming our social media strategy into a powerful narrative engine that resonates with luxury travel and lifestyle audiences across Indonesia and beyond.
If you are a storyteller at heart, a data-driven marketer by trade, and ready to redefine PR in the digital age, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive digital and social media strategies tailored for premium travel and lifestyle clients.
- Cultivate and manage long-term relationships with top-tier KOLs, influencers, and digital partners in Indonesia.
- Oversee integrated PR campaigns that harmonize traditional media relations with digital amplification.
- Analyze campaign performance metrics and provide actionable insights to enhance ROI and brand engagement.
- Drive innovation by identifying emerging social media trends and incorporating new platform features into client strategies.
- Lead digital content creation, ensuring brand voice consistency across all online channels.
- Collaborate with internal teams to align digital objectives with overall public relations goals.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 3-5 years of experience in digital marketing, social media management, or PR agency roles.
- Proven track record of building and managing successful influencer/KOL partnerships in the luxury or lifestyle space.
- Strong understanding of the Indonesian digital landscape and social media algorithms.
- Exceptional copywriting, storytelling, and content creation skills with a keen eye for aesthetics.
- Excellent communication skills in English and Indonesian, with the ability to manage high-profile stakeholder relationships.
- Ability to thrive in a fast-paced agency environment and manage multiple client portfolios simultaneously.