Deskripsi Pekerjaan
Are you a digital strategist with a passion for retail technology and brand storytelling? Electronic City Indonesia, a pioneer in the electronics retail sector, is seeking a high-energy Digital & Social Media Supervisor to lead our online presence. In this role, you will be the driving force behind our brand's voice, responsible for crafting end-to-end social media strategies that resonate with our tech-savvy audience.
You will oversee the entire lifecycle of our digital content, from conceptualization and calendar planning to performance analysis and community management. We are looking for a creative leader who understands the nuance of different social platforms and knows how to transform engagement metrics into tangible brand loyalty and sales growth.
Tanggung Jawab
- Develop and execute comprehensive end-to-end social media strategies across Instagram, TikTok, Facebook, and LinkedIn.
- Manage the content calendar, ensuring a consistent brand voice and high-quality creative output.
- Lead and mentor a small team of content creators and community managers to achieve monthly KPIs.
- Monitor industry trends, competitor activities, and digital marketing innovations to keep Electronic City at the forefront of the retail space.
- Analyze social media metrics and generate detailed reports to optimize campaign performance and ROI.
- Coordinate with internal departments to align digital campaigns with in-store promotions and e-commerce initiatives.
- Manage end-to-end execution of paid social advertising campaigns and influencer partnerships.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in social media management or digital marketing, preferably within the retail or e-commerce industry.
- Deep understanding of social media algorithms, SEO best practices, and digital content trends.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Excellent copywriting and communication skills in both Bahasa Indonesia and English.
- A creative mindset with the ability to manage multiple projects under tight deadlines.