Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for driving brand awareness through a blend of physical events and high-impact digital campaigns? We are looking for an Event & Digital Promotion Specialist to join our team in Setiabudi, Jakarta. In this role, you will be the bridge between our offline event activations and our digital presence, ensuring a cohesive brand experience that drives engagement and conversion.
The ideal candidate will have a deep understanding of the Indonesian digital landscape, particularly in navigating Meta and Google advertising ecosystems. You will have the creative freedom to ideate event concepts and the analytical mindset to track campaign performance, optimizing spend and maximizing ROI. If you are data-driven, creative, and thrive in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that integrate event activations with digital promotion.
- Manage end-to-end digital advertising campaigns across Meta Ads (Facebook/Instagram) and Google Ads.
- Create engaging, high-conversion content tailored to various social media platforms to support event hype and attendance.
- Coordinate with internal teams and external vendors to ensure seamless event execution and brand consistency.
- Monitor, analyze, and report on campaign KPIs, adjusting strategies in real-time to meet growth targets.
- Conduct A/B testing on ad creatives, landing pages, and audience segments to improve overall conversion rates.
- Stay up-to-date with emerging digital marketing trends and consumer behavior shifts in the Jakarta market.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 2-3 years of proven experience in digital marketing or event promotion.
- Deep proficiency in managing Meta Ads Manager and Google Ads (Search, Display, and Video).
- Strong understanding of social media algorithms and organic content strategy.
- Excellent analytical skills, with experience using Google Analytics and tracking pixel setups.
- Creative thinker with strong copywriting skills in both Indonesian and English.
- Ability to thrive in a fast-paced, goal-oriented environment with excellent multitasking capabilities.