Deskripsi Pekerjaan
Are you a data-driven performance marketer with a passion for scaling brands through paid social? J&T Express, a leader in the logistics and e-commerce industry, is looking for a highly skilled Facebook Ads Specialist to join our dynamic marketing team in Jakarta Utara. In this role, you will be the engine behind our digital growth, responsible for conceptualizing, executing, and scaling high-performing advertising campaigns that drive brand awareness and conversion.
The ideal candidate is obsessed with metrics, keeps pace with the rapidly evolving Facebook/Meta ad ecosystem, and possesses a sharp eye for creative performance. You will have the opportunity to work with large-scale data and make a tangible impact on one of the fastest-growing logistics companies in Southeast Asia.
Tanggung Jawab
- Plan, build, and deploy comprehensive Facebook and Instagram advertising campaigns across the full funnel.
- Conduct continuous A/B testing on ad creatives, audiences, and landing pages to improve conversion rates and lower CPA.
- Monitor campaign performance daily, performing deep-dive analysis to optimize bidding strategies and budget allocation.
- Collaborate with the creative team to develop high-converting ad assets, including video, carousel, and static banners.
- Stay up-to-date with Meta’s algorithm updates, tracking pixels, and API integrations.
- Prepare detailed weekly and monthly performance reports for management, highlighting key metrics and actionable insights.
- Maintain compliance with brand guidelines while pushing the boundaries of innovative ad formats.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of hands-on experience managing paid social media budgets, specifically Facebook/Meta Ads Manager.
- In-depth knowledge of Meta Pixel, Conversions API, and custom audience building.
- Strong analytical skills with proficiency in Microsoft Excel or Google Sheets (Pivot Tables, VLOOKUP, etc.).
- Experience using marketing analytics tools (Google Analytics, AppsFlyer, or similar).
- Ability to interpret creative performance data and provide clear, strategic feedback.
- Excellent communication skills with the ability to articulate complex marketing data to non-technical stakeholders.
- Fluency in English and Indonesian is highly preferred.