Deskripsi Pekerjaan
Are you a dynamic leader with a passion for field operations and brand activation? KT&G, a global leader in the consumer goods industry, is seeking a high-energy Field Marketing Supervisor to join our team in Pare-Pare. In this pivotal role, you will be the driving force behind our marketing execution, ensuring our brand presence is unmatched in AMO and Key Account Outlets.
As our Field Marketing Supervisor, you will lead a team of merchandisers to maintain brand visibility, optimize product placement, and gather actionable market intelligence. You will be responsible for translating high-level marketing strategies into effective field execution, directly influencing consumer engagement and brand loyalty in the region.
We are looking for someone who thrives in the field, possesses sharp analytical skills, and has a proven track record of managing retail-level operations. If you are ready to elevate your career with a globally recognized organization, we invite you to apply today.
Tanggung Jawab
- Develop and execute comprehensive field marketing strategies to drive brand awareness and market share in the Pare-Pare region.
- Oversee daily activities of Merchandisers to ensure adherence to planograms, stock availability, and promotional compliance.
- Manage relationships with key AMO and Key Account Outlet stakeholders to secure favorable brand positioning.
- Conduct regular field visits to monitor market performance, identify competitive threats, and gather consumer feedback.
- Analyze sales and merchandising data to optimize resource allocation and improve team productivity.
- Coordinate with regional sales and marketing departments to ensure seamless alignment of promotional campaigns.
- Train and mentor field staff to ensure high standards of professionalism and operational excellence.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 2-3 years of experience in field marketing, sales promotion, or retail management, preferably within FMCG.
- Strong leadership skills with the ability to motivate and manage a field-based team effectively.
- Excellent communication and interpersonal skills, with the ability to negotiate and build relationships at the retail level.
- Analytical mindset with proficiency in MS Excel and reporting tools for performance tracking.
- Willingness to travel extensively within the Pare-Pare territory.
- Strong understanding of local market dynamics and consumer behavior in Sulawesi Selatan.