Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling B2C brands? SHIFT Bali is seeking an experienced, highly motivated, and results-driven Freelance Growth Marketing Lead to design, implement, and optimize our consumer growth strategy. Based in the creative hub of Bali, this contract role is perfect for a strategic thinker who thrives in fast-paced environments and knows how to turn data insights into scalable marketing campaigns.
As our Growth Marketing Lead, you will take full ownership of our customer acquisition funnels, retention strategies, and digital brand presence. You will collaborate with cross-functional teams to experiment with new channels, optimize existing campaign performance, and drive sustainable user growth. If you have a proven track record of scaling consumer brands and love working in a dynamic, agile environment, we want to connect with you!
Tanggung Jawab
- Develop and execute an end-to-end B2C growth marketing strategy aligned with business expansion goals.
- Manage and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other high-performing channels.
- Design, run, and analyze rigorous A/B tests across landing pages, ad creatives, and onboarding funnels to maximize conversion rates.
- Monitor, analyze, and report on key performance indicators (CAC, LTV, ROAS, and conversion metrics) to key stakeholders.
- Collaborate with content creators, copywriters, and designers to produce highly engaging, performance-driven marketing assets.
- Identify emerging channel opportunities and leverage cutting-edge marketing technologies to reach target demographics effectively.
Kualifikasi
- Minimum of 3 to 5 years of dedicated experience in growth marketing, performance marketing, or demand generation, ideally within a B2C startup environment.
- Proven track record of successfully scaling user bases and optimizing multi-stage growth funnels.
- Deep hands-on expertise with digital analytics and marketing platforms, including Google Analytics, Meta Ads Manager, and email marketing suites (e.g., Klaviyo, HubSpot).
- Strong analytical mindset with the ability to translate complex datasets into actionable optimization strategies.
- Excellent communication skills with the ability to work autonomously and efficiently within a remote/hybrid structure in Bali.
- A creative problem-solver who is passionate about continuous experimentation, rapid iteration, and metric-driven growth.