Deskripsi Pekerjaan
Agung Podomoro Land is seeking a visionary General Manager of Marketing to spearhead strategic marketing initiatives for Kota Podomoro Tenjo. As a key leader in our real estate division, you'll drive brand positioning, market penetration, and revenue growth through innovative campaigns and data-driven strategies. This role requires a dynamic professional with deep expertise in Indonesian real estate markets and a passion for transforming properties into thriving communities.
You'll lead cross-functional teams, manage multi-channel marketing campaigns, and develop actionable market insights to position Kota Podomoro Tenjo as a premier destination. The ideal candidate will balance creative vision with analytical rigor to optimize marketing ROI while maintaining brand integrity across all touchpoints.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with business objectives for Kota Podomoro Tenjo
- Lead and mentor high-performing marketing teams across digital, traditional, and experiential channels
- Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities
- Manage marketing budgets and ensure optimal allocation of resources across campaigns
- Oversee brand management, positioning, and messaging consistency across all platforms
- Collaborate with sales, development, and operations teams to ensure cohesive customer experience
- Monitor KPIs and provide actionable insights to senior leadership through regular reporting
- Build strategic partnerships with media agencies, influencers, and community stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- Minimum 10+ years marketing experience with 5+ years in leadership roles
- Proven track record in real estate or property development marketing in Indonesia
- Expertise in developing and implementing multi-channel marketing campaigns
- Strong analytical skills with experience in market research and data interpretation
- Exceptional leadership and team management capabilities
- Fluency in Bahasa Indonesia and English; proficiency in digital marketing tools
- Strategic thinker with ability to translate vision into actionable plans