Deskripsi Pekerjaan
Are you ready to pioneer the future of search? PT Holink Solusi Digital is looking for a visionary Generative Engine Optimization (GEO) Specialist to bridge the gap between traditional SEO and the rising era of AI-driven search experiences. As AI models like ChatGPT, Perplexity, and Google's SGE redefine how users discover information, we need a data-driven expert to elevate our brand presence within these generative environments.
In this role, you will go beyond traditional keyword rankings. You will craft strategies that influence LLM-based answers, improve our brand's authority in AI-generated citations, and drive high-quality organic traffic to our SaaS ecosystem. This is a unique opportunity to shape the digital footprint of a forward-thinking tech company in the heart of Jakarta.
Tanggung Jawab
- Develop and execute comprehensive GEO strategies to increase visibility across AI-powered search engines and chatbots.
- Conduct deep-dive research into LLM content indexing patterns to optimize our SaaS brand positioning.
- Collaborate with content teams to create authoritative, highly-structured content that AI models favor for citations.
- Monitor and analyze competitive landscapes in Generative AI search to identify emerging traffic opportunities.
- Implement technical SEO enhancements that improve the accessibility of our documentation for AI crawlers.
- Report on non-traditional KPIs including brand mention frequency, sentiment, and AI-assisted organic traffic growth.
- Stay at the forefront of the evolving AI search ecosystem to provide actionable insights to the leadership team.
Kualifikasi
- Bachelor’s degree in Marketing, Computer Science, Data Analytics, or a related field.
- 3+ years of proven experience in SEO/SEM with a strong focus on technical and content strategy.
- Deep understanding of LLMs, natural language processing (NLP), and how AI models aggregate information.
- Advanced analytical skills with proficiency in Google Analytics, Search Console, and SEO tools like Ahrefs or SEMrush.
- Experience in managing organic growth strategies for SaaS or B2B digital products.
- Excellent command of English and Indonesian, with exceptional technical writing and communication skills.
- Strong problem-solving mindset with the ability to navigate ambiguity in a fast-paced tech environment.