Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for driving growth? We are seeking a highly skilled Google Ads & Digital Marketing Specialist to join our team in Badung, Bali. In this role, you will be the engine behind our digital presence, managing high-impact advertising campaigns and optimizing our local search footprint to reach our target audience effectively.
You will be responsible for end-to-end campaign management, from keyword research and ad copywriting to budget allocation and performance analysis. Our ideal candidate is not just a technician, but a strategist who understands how to turn clicks into conversions and how to leverage Google Business Profile to dominate the local market.
If you are analytical, creative, and thrive in a fast-paced environment, we want to hear from you. This is an exciting opportunity to take ownership of our digital marketing strategy and make a tangible impact on our business growth.
Tanggung Jawab
- Develop, implement, and manage high-performing Google Ads campaigns (Search, Display, and Performance Max).
- Optimize and maintain the company's Google Business Profile to increase local visibility and engagement.
- Conduct deep-dive keyword research and competitor analysis to identify new growth opportunities.
- Monitor and analyze campaign performance metrics (CTR, CPC, Conversion Rate) and provide actionable insights for optimization.
- Manage monthly advertising budgets to ensure maximum ROI and cost-efficiency.
- Collaborate with the creative team to develop compelling ad copy and landing page strategies.
- Stay updated with the latest digital marketing trends, algorithm changes, and best practices in the Google ecosystem.
Kualifikasi
- Minimum 2 years of proven experience in managing Google Ads campaigns.
- Strong understanding of Google Business Profile management and local SEO strategies.
- Proficiency in using Google Analytics, Google Tag Manager, and other digital marketing tools.
- Analytical mindset with the ability to interpret complex data sets into clear marketing strategies.
- Excellent copywriting and communication skills in Indonesian and English.
- Certification in Google Ads (Search, Display, or Measurement) is highly preferred.
- Creative problem-solver who is detail-oriented and results-driven.
- Ability to work independently and manage multiple projects simultaneously in a dynamic environment.