Deskripsi Pekerjaan
Are you a performance-driven digital marketer looking for your next challenge? We are seeking a highly skilled and results-oriented Google Ads & Digital Marketing Specialist to join our team in Pati. In this role, you will be responsible for executing high-impact paid advertising campaigns across multiple platforms to drive growth and maximize ROI.
As a key member of our marketing team, you will handle full-funnel advertising strategies, from audience targeting and creative strategy to technical optimization. If you have a proven track record of scaling campaigns and a deep understanding of the current digital advertising landscape, we want to hear from you.
Tanggung Jawab
- Plan, execute, and manage multi-platform advertising campaigns (Google Ads, Meta Ads, TikTok Ads).
- Monitor daily campaign performance and adjust bidding, budgets, and targeting to hit KPI goals.
- Conduct thorough A/B testing on ad creatives, landing pages, and audience segments to improve conversion rates.
- Perform in-depth keyword research and negative keyword management for Search campaigns.
- Analyze data using Google Analytics and platform-native dashboards to generate actionable insights and reports.
- Collaborate with the creative team to develop high-converting ad assets (video, static, and carousel).
- Stay updated with the latest digital marketing trends, algorithm changes, and platform updates.
Kualifikasi
- Minimum of 1 year of hands-on experience managing Google Ads (Search, Display, YouTube, Performance Max).
- Proven experience running successful Meta Ads and TikTok Ads campaigns.
- Strong analytical skills with the ability to translate data into campaign optimizations.
- Proficiency in using marketing tools and web analytics platforms (Google Analytics, GTM).
- Strong understanding of conversion tracking, pixel implementation, and attribution modeling.
- Ability to work independently, manage multiple projects, and meet tight deadlines.
- Creative thinker with a focus on ROAS and performance-based marketing.