Deskripsi Pekerjaan
Join Happy Group Pte Ltd as a Google Ads Specialist and drive exceptional digital marketing results. This role focuses on optimizing our paid search campaigns to maximize SERP visibility and generate high-quality leads. You'll manage end-to-end Google Ads operations, conduct thorough keyword research, and implement data-driven strategies to improve campaign performance. The ideal candidate will have a proven track record of increasing conversion rates and reducing cost-per-acquisition while staying updated with Google's evolving advertising ecosystem.
We're seeking a results-oriented professional who can translate business objectives into measurable ad campaigns. You'll collaborate with the marketing team to align paid search initiatives with overall brand goals and continuously test new ad formats and targeting methods. This position offers the opportunity to shape our digital advertising strategy in a dynamic environment where your analytical skills and creativity directly impact business growth.
Tanggung Jawab
- Develop and execute comprehensive Google Ads campaigns across Search, Display, and Shopping networks
- Optimize ad copy, landing pages, and bidding strategies to improve SERP rankings and lead generation
- Conduct regular performance analysis using Google Analytics and Ads platform data
- Implement A/B testing for ad creatives, keywords, and audience targeting
- Manage campaign budgets efficiently to maximize ROI and meet KPIs
- Generate detailed performance reports and actionable insights for stakeholders
- Stay current with Google Ads updates and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- Minimum 2 years of hands-on Google Ads campaign management experience
- Proven track record of improving SERP rankings and lead conversion rates
- Google Ads certification required (Google Ads Search Certification preferred)
- Strong analytical skills with proficiency in Google Analytics
- Experience with keyword research tools (e.g., SEMrush, Ahrefs)
- Excellent communication skills in both Bahasa Indonesia and English
- Ability to work independently in a fast-paced startup environment