Deskripsi Pekerjaan
Join Pengiklan Anonim as a Group Brand Manager and spearhead transformative product and promotion strategies to accelerate sales growth. In this pivotal role, you'll orchestrate end-to-end brand management, from conceptualization to market execution, ensuring consistent brand messaging and competitive differentiation. You'll analyze market trends, identify expansion opportunities, and collaborate with cross-functional teams to deliver impactful campaigns that resonate with target audiences. This position offers the chance to shape brand narratives, drive revenue acceleration, and establish market leadership in Indonesia's dynamic advertising landscape.
Tanggung Jawab
- Develop and execute comprehensive brand strategies for product groups to drive market penetration and revenue growth
- Lead end-to-end product lifecycle management, including positioning, launch planning, and performance optimization
- Design data-driven promotional campaigns across digital and traditional channels to maximize customer engagement
- Conduct market research and competitive analysis to identify emerging trends and opportunities
- Manage cross-functional collaboration with sales, R&D, and creative teams to ensure brand consistency
- Monitor brand KPIs and adjust strategies based on performance metrics and consumer insights
- Lead and mentor brand management teams to foster innovation and excellence
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
- Minimum 5 years of progressive brand management experience with 2+ years in leadership roles
- Proven track record of driving sales growth and market expansion in competitive markets
- Expertise in developing end-to-end product strategies and promotional campaigns
- Strong analytical skills with ability to interpret market data and consumer behavior
- Experience managing cross-functional teams and stakeholder relationships
- Proficiency in digital marketing tools, market research methodologies, and brand analytics platforms