Deskripsi Pekerjaan
Are you a visionary storyteller with a passion for driving brand growth through high-impact content? PT TORRAS INNOVATION DEVELOPMENT is seeking a strategic and creative Head Content Specialist to lead our content initiatives in Jakarta Utara. In this pivotal role, you will be the heartbeat of our brand's voice, overseeing the end-to-end content lifecycle from high-level ideation to performance analytics.
The ideal candidate is a hands-on leader who understands the intersection of creative storytelling and data-driven marketing. You will not only manage the content calendar but also mentor a team of creators to ensure our messaging resonates with our target audience, improves organic search visibility, and fosters deeper customer engagement.
We are looking for someone who stays ahead of industry trends and is eager to experiment with new formats, platforms, and technologies to maintain our competitive edge in a fast-paced market.
Tanggung Jawab
- Develop and execute a comprehensive, cross-channel content strategy that aligns with overall company business objectives.
- Lead, mentor, and inspire a team of content specialists to produce high-quality, creative, and on-brand collateral.
- Oversee the editorial calendar, ensuring timely delivery and consistent quality across blog posts, social media, video scripts, and marketing emails.
- Analyze performance metrics to optimize content strategy and improve ROI.
- Collaborate with the design, SEO, and product teams to integrate content into broader marketing campaigns.
- Ensure all content is optimized for SEO and follows current industry best practices.
- Stay up-to-date with emerging digital trends, platform algorithm changes, and consumer behavior to innovate our content approach.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
- Minimum 3-5 years of experience in content creation, content marketing, or digital communications (experience in a lead or supervisory role is a plus).
- Strong command of Bahasa Indonesia and English, with an exceptional ability to craft compelling narratives.
- Deep understanding of SEO principles, content distribution channels, and social media analytics.
- Proven track record of managing content workflows and meeting tight deadlines.
- Proficient in content management systems (CMS) and digital marketing tools (e.g., Google Analytics, SEO tools).
- Creative, proactive, and highly organized with a keen eye for detail.