Deskripsi Pekerjaan
Join PT. Neo Kosmetika Indonesia's leadership team as Head Marketing and drive our beauty brand's growth strategy. You'll spearhead comprehensive marketing initiatives to establish market dominance in Indonesia's thriving cosmetics sector. This pivotal role requires developing innovative B2B acquisition strategies for our OEM/ODM cosmetic manufacturing services while nurturing high-value partnerships with skincare brands. You'll oversee end-to-end marketing campaigns, analyze market trends, and optimize conversion rates to exceed revenue targets. Collaborate with product development teams to align marketing with consumer insights, ensuring our offerings meet evolving beauty industry demands. Lead cross-functional initiatives to enhance brand visibility across digital and traditional channels while maintaining strict budget discipline.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for cosmetic and skincare products
- Acquire new B2B clients for OEM/ODM manufacturing services
- Manage existing client relationships and expand business partnerships
- Set, monitor, and exceed sales targets for contract manufacturing services
- Conduct market research to identify emerging beauty industry trends
- Oversee multi-channel marketing campaigns (digital, traditional, events)
- Analyze campaign ROI and optimize marketing spend efficiency
- Lead cross-functional teams to align marketing with product development
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 7+ years marketing experience with 3+ years in leadership
- Proven track record in B2B sales within cosmetics/beauty industry
- Expertise in marketing strategy, brand management, and digital marketing
- Strong analytical skills with experience in market research
- Excellent negotiation and stakeholder management abilities
- Proficiency in marketing automation tools and CRM platforms
- Fluent in Bahasa Indonesia and English