Deskripsi Pekerjaan
Are you a visionary brand builder with a passion for transforming classic heritage into modern-day icons? Halimjaya Sakti is looking for a dynamic Head of Brand to lead our creative evolution in Surabaya. In this role, you will be the driving force behind our brand identity, ensuring our products resonate deeply with the Gen Z and Millennial market.
You will be responsible for conceptualizing and executing high-impact brand strategies that bridge the gap between our classic roots and current fashion trends. We are seeking a storyteller and a strategist who can translate consumer insights into compelling visual and narrative experiences. If you have a proven track record of elevating brand perception and building digital-first communities, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive brand strategy that aligns with long-term business goals and market trends.
- Lead creative campaigns that position the company as a top-of-mind fashion choice for youth demographics.
- Oversee end-to-end brand identity, including visual communication, tone of voice, and omnichannel content strategy.
- Collaborate with cross-functional teams to integrate brand messaging across retail, digital, and social platforms.
- Analyze market research and consumer behavior data to refine brand positioning and maximize engagement.
- Manage external agency partners, creative teams, and influencers to ensure brand consistency and quality.
- Monitor brand performance metrics and ROI, providing actionable insights to executive leadership.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Creative Arts, or a related field.
- Minimum 7+ years of experience in brand management or creative direction, preferably in the fashion or lifestyle sector.
- Demonstrated success in rebranding or repositioning a legacy brand to appeal to modern audiences.
- Deep understanding of current youth culture, fashion trends, and digital marketing ecosystems.
- Strong aesthetic sensibility with proficiency in art direction and visual storytelling.
- Excellent leadership skills with the ability to inspire creative teams and manage complex projects.
- Proficiency in English and Bahasa Indonesia with superior communication and presentation abilities.