Deskripsi Pekerjaan
Are you a visionary marketer passionate about shaping the future of education? Gentem Lifelong Learning is seeking a strategic and creative Head of Brand Marketing to lead our brand evolution and market presence in Indonesia. As a leader in the lifelong learning space, we empower individuals to reach their full potential, and we are looking for someone who can translate this mission into compelling brand narratives that resonate with our target audience.
In this role, you will be the custodian of our brand identity, orchestrating high-impact campaigns across digital and traditional channels. You will work closely with leadership to drive growth, increase market penetration, and build lasting emotional connections with our learners. If you are an analytical thinker who thrives in a fast-paced environment and possesses a deep understanding of the educational landscape, we invite you to help us redefine learning for the modern era.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to elevate Gentem Lifelong Learning’s market position.
- Oversee end-to-end campaign management, from conceptualization to execution and performance analysis.
- Manage and grow the brand marketing budget to maximize ROI across acquisition and retention channels.
- Lead and mentor the creative and content teams to ensure consistency in brand voice and messaging.
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
- Collaborate with product and sales teams to align brand communication with business objectives.
- Establish and maintain brand guidelines, ensuring high standards across all digital and physical touchpoints.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 5-7 years of experience in brand management, with at least 3 years in a leadership role.
- Proven track record in driving successful brand awareness campaigns in the ed-tech or education sector.
- Strong analytical skills with proficiency in marketing analytics tools and performance measurement.
- Exceptional leadership and communication skills, with the ability to influence cross-functional teams.
- Deep understanding of the Indonesian market landscape and cultural nuances.
- Creative problem-solver with a strong visual aesthetic and copy-writing sensitivity.