Deskripsi Pekerjaan
Are you a data-driven storyteller with a passion for understanding the heartbeat of the Indonesian market? Garudafood Putra Putri Jaya is seeking a strategic and visionary Head of Consumer & Shopper Insight (CSI) to lead our insight function into the future.
In this pivotal leadership role, you will be the bridge between raw consumer behavior and high-impact business decisions. You will steer our CSI executive team and collaborate with premier research agencies to translate complex market data into actionable strategies that drive brand growth, innovation, and category leadership. If you possess a keen eye for market trends and a proven ability to influence stakeholders at the executive level, we invite you to help us shape the future of consumer goods in Indonesia.
Tanggung Jawab
- Lead the strategic roadmap for the Consumer & Shopper Insight department to support brand objectives.
- Direct and mentor the CSI executive team in executing high-quality, impactful research projects.
- Collaborate with external research agencies to ensure methodology rigour and budget efficiency.
- Synthesize quantitative and qualitative data into compelling narratives for senior management.
- Monitor competitive landscapes and translate consumer shifts into product development opportunities.
- Evaluate and implement cutting-edge research technologies and analytical methodologies.
- Partner with Marketing, Sales, and R&D departments to provide evidence-based commercial guidance.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Business, Psychology, Statistics, or a related field.
- Minimum 8-10 years of experience in market research, consumer insights, or strategic consulting, preferably within FMCG.
- Proven expertise in managing multi-faceted research projects and third-party research partners.
- Strong analytical mindset with proficiency in statistical software and data visualization tools.
- Excellent communication and presentation skills in English and Bahasa Indonesia.
- Strong leadership abilities with a track record of managing and developing high-performing teams.
- Deep understanding of the Indonesian consumer landscape and retail dynamics.