Deskripsi Pekerjaan
Join our dynamic team as Head of Digital Marketing and lead our digital transformation initiatives. You will spearhead comprehensive digital strategies that enhance brand visibility, drive customer engagement, and accelerate revenue growth. This pivotal role requires a visionary leader who can navigate the evolving digital landscape while ensuring all digital assets align with our brand identity and business objectives. You'll oversee end-to-end campaign execution across multiple channels, analyze performance metrics to optimize ROI, and foster cross-functional collaboration between marketing, sales, and product teams. Our ideal candidate thrives in fast-paced environments and possesses a deep understanding of consumer behavior in the digital ecosystem.
As a key strategic partner, you'll shape our digital roadmap while mentoring high-performing teams. You'll stay ahead of industry trends through continuous innovation in content creation, social media engagement, and data-driven decision-making. This role offers the opportunity to transform our digital presence and position our brand as an industry leader in Indonesia's competitive market.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies aligned with business objectives
- Lead cross-functional teams across digital channels including social media, SEO, content, and paid advertising
- Oversee social media activities ensuring brand consistency and engagement optimization
- Analyze campaign performance data to identify growth opportunities and refine targeting approaches
- Manage digital marketing budgets with rigorous ROI tracking and cost optimization
- Collaborate with product teams to create cohesive digital experiences across customer journey
- Drive innovation in digital marketing tactics while maintaining brand voice and compliance
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
- Minimum 8+ years digital marketing experience with 5+ years in leadership roles
- Proven track record of managing multi-channel campaigns with measurable ROI
- Expertise in social media management, content strategy, and marketing automation tools
- Strong analytical skills with proficiency in Google Analytics, SEMrush, and similar platforms
- Exceptional leadership abilities with experience managing high-performing teams
- Fluency in Indonesian and English; deep understanding of Indonesian digital landscape