Deskripsi Pekerjaan
Are you a visionary growth marketer with a passion for driving scalable results? Sentri Fortuna Sejahtera is seeking a strategic and data-driven Head of Digital Marketing to lead our digital transformation in Surabaya. In this high-impact role, you will be responsible for orchestrating our end-to-end digital marketing ecosystem, bridging the gap between high-conversion paid acquisition and sustainable organic growth.
We are looking for an expert who understands the nuances of the Indonesian market and possesses the technical prowess to optimize marketing funnels, maximize ROAS, and elevate our brand authority. If you thrive in fast-paced environments and possess a deep obsession with performance metrics, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive digital marketing roadmap that aligns with company growth targets.
- Manage end-to-end performance marketing campaigns across Meta Ads, Google Ads, and other relevant programmatic channels to drive conversion.
- Lead the organic growth strategy, including SEO, content marketing, and community building to enhance brand visibility and organic reach.
- Analyze complex data sets to derive actionable insights, optimizing funnels for lower CAC and higher LTV.
- Mentor and lead a high-performing team of marketers, designers, and content creators.
- Collaborate with cross-functional product and sales teams to ensure a seamless customer journey from acquisition to retention.
- Stay ahead of digital marketing trends and algorithm changes, pivoting strategies to maintain a competitive advantage.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Minimum 5-7 years of experience in digital marketing, with at least 3 years in a leadership or managerial role.
- Proven track record of managing significant advertising budgets and delivering measurable ROI/ROAS.
- Deep expertise in SEO/SEM tools (Google Analytics, Search Console, Ahrefs, SEMrush) and ad platforms (Meta Ads Manager, Google Ads).
- Strong understanding of conversion rate optimization (CRO) and user behavior analysis.
- Excellent communication skills with the ability to communicate data-driven strategies to stakeholders.
- Fluent in both Indonesian and English.