Deskripsi Pekerjaan
Are you a data-driven leader ready to scale educational impact in the digital landscape? Gentem Lifelong Learning is seeking a visionary Head of Digital Performance Marketing to lead our growth engine. In this high-impact role, you will define the performance strategy, manage large-scale advertising budgets, and optimize conversion funnels to reach thousands of learners across Indonesia.
You will work at the intersection of creative strategy and rigorous data analysis, overseeing multi-channel campaigns to ensure maximum ROI. If you are passionate about EdTech, thrive in fast-paced environments, and have a proven track record of scaling digital marketing efforts, we want to talk to you.
Tanggung Jawab
- Develop and execute comprehensive performance marketing strategies across Paid Search, Social, Display, and Programmatic channels.
- Manage and optimize multi-billion IDR monthly advertising budgets to achieve aggressive CAC and ROAS targets.
- Lead, mentor, and scale the performance marketing team, fostering a culture of experimentation and data-driven decision-making.
- Collaborate with product and creative teams to optimize landing pages and user journeys for maximum conversion rates.
- Define and track key performance indicators (KPIs) to provide actionable insights and monthly performance reports to executive leadership.
- Drive continuous A/B testing across ad creatives, messaging, and audience segments to improve campaign effectiveness.
- Stay ahead of industry trends in AdTech and digital marketing to keep the company at the forefront of the EdTech sector.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Engineering, or a related quantitative field.
- Minimum of 6-8 years of experience in digital performance marketing, with at least 3 years in a leadership or managerial role.
- Expert-level proficiency in Google Ads, Meta Ads, TikTok Ads, and marketing analytics tools (GA4, Looker Studio, etc.).
- Strong analytical mindset with deep experience in conversion rate optimization (CRO) and funnel attribution.
- Proven ability to manage significant monthly marketing budgets with strict ROI accountability.
- Excellent leadership skills with a track record of building and mentoring high-performing teams.
- Strategic thinker with a strong sense of ownership and the ability to operate effectively in a fast-paced EdTech environment.