Deskripsi Pekerjaan
We are seeking a dynamic and strategic Head of e-commerce Communications, Indonesia to drive our brand narrative and support the explosive growth of TikTok Shop in one of Southeast Asia's most critical markets. Reporting directly to the leadership team, you will be the voice of the brand, shaping public perception and fostering deep engagement with millions of consumers. This is a pivotal opportunity for a seasoned communications professional to leave a lasting impact on the e-commerce landscape of Indonesia. You will be responsible for crafting a compelling brand story that resonates with local audiences while navigating the fast-paced digital environment.
In this role, you will lead a team of communication specialists, overseeing all internal and external messaging strategies. We are looking for a visionary leader who can bridge the gap between our business objectives and the needs of our customers. If you are passionate about digital media, possess a deep understanding of the Indonesian market, and are ready to take on a high-impact leadership position, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive communications strategy tailored to the Indonesian e-commerce landscape, specifically focusing on TikTok Shop performance and growth.
- Lead crisis management initiatives to protect and enhance the brand reputation in high-stakes digital environments and media scrutiny.
- Manage high-level media relations and influencer partnerships to amplify brand reach and drive organic traffic to the platform.
- Craft compelling storytelling that connects our e-commerce mission with local consumer values, trends, and cultural nuances.
- Collaborate cross-functionally with product, sales, and marketing teams to ensure consistent brand messaging across all channels.
- Analyze communication metrics and KPIs to optimize campaigns and demonstrate clear ROI to stakeholders.
- Build, mentor, and lead a high-performing communications team, fostering a culture of creativity and accountability.
Kualifikasi
- Minimum 8-10 years of experience in communications, public relations, or marketing, with at least 3 years in a senior leadership or management role.
- Deep understanding of the Indonesian market, specifically the e-commerce ecosystem (TikTok Shop, Shopee, Lazada) and social media trends.
- Proven track record of successfully managing communications for high-growth tech companies or fast-paced e-commerce brands.
- Exceptional written and verbal communication skills in both English and Indonesian (Bahasa Indonesia).
- Strong leadership abilities with a demonstrated ability to manage and mentor a diverse communications team.
- Strategic thinker with excellent problem-solving skills and the ability to work in a fast-paced, agile environment.