Deskripsi Pekerjaan
Revass Utama Medika is seeking a dynamic and strategic Head of Marketing to lead our growth initiatives in the healthcare sector. As a key leader, you'll drive brand expansion, customer acquisition, and market penetration through innovative campaigns and data-driven strategies. You'll oversee cross-functional marketing teams, manage multi-channel campaigns (digital, traditional, and social), and ensure alignment with business objectives. This role offers the opportunity to shape our marketing vision in a rapidly evolving industry while mentoring high-performing teams and optimizing marketing ROI. Join us to revolutionize healthcare marketing in Indonesia!
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to increase market share and brand visibility
- Lead and mentor a team of marketing professionals, setting performance goals and fostering professional growth
- Manage marketing budgets, ensuring optimal allocation and measurable ROI across all channels
- Analyze market trends, competitor activities, and customer insights to identify growth opportunities
- Oversee digital marketing initiatives including SEO, content marketing, and social media campaigns
- Collaborate with product teams to launch new services and enhance existing offerings
- Establish KPIs and reporting frameworks to track campaign effectiveness
- Nurture strategic partnerships with media agencies, influencers, and industry stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- Minimum 8 years of progressive marketing experience with 3+ years in leadership roles
- Proven track record in developing and executing successful marketing campaigns in healthcare/medical industry
- Strong analytical skills with experience in market research and data interpretation
- Expertise in digital marketing tools, CRM systems, and marketing automation platforms
- Exceptional leadership abilities with demonstrated team management and talent development
- Excellent communication, negotiation, and presentation skills
- Strategic thinker with ability to translate business goals into actionable marketing plans