Deskripsi Pekerjaan
Are you a visionary marketing leader looking to elevate a premier sports and lifestyle brand? Apex Sports Village is seeking a dynamic Head of Marketing Communication to spearhead our brand strategy in the heart of Bali. As we continue to establish ourselves as the region's leading sports and recreational destination, we need a strategic communicator to drive brand awareness, engage our diverse community, and create compelling narratives that resonate with both local and international audiences.
In this role, you will lead the charge in integrated marketing, PR, and digital storytelling. You will be responsible for defining the voice of Apex Sports Village, ensuring brand consistency across all channels, and building strategic partnerships that position our village as the ultimate destination for fitness, community, and sports excellence.
Tanggung Jawab
- Develop and execute a comprehensive annual marketing and communications strategy to support business growth.
- Lead brand storytelling efforts, ensuring a consistent and engaging brand voice across social media, PR, and traditional channels.
- Manage end-to-end campaign lifecycles, from conceptualization and budgeting to execution and performance analysis.
- Oversee public relations, media engagement, and community outreach programs to foster positive brand relationships.
- Drive digital transformation in marketing, optimizing content strategy, SEO, and paid media performance.
- Collaborate with internal departments to promote facilities, events, and memberships effectively.
- Mentor and lead the marketing team, fostering a culture of creativity, data-driven decision-making, and high performance.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum 7+ years of professional experience in marketing, with at least 3 years in a leadership or management capacity.
- Proven track record in brand building, ideally within the sports, hospitality, or lifestyle industry.
- Excellent command of English and Indonesian (written and verbal).
- Deep understanding of digital marketing tools, analytics, and social media trends.
- Exceptional networking skills with the ability to manage media and stakeholder relations.
- Strong analytical skills with the ability to translate data into actionable communication strategies.
- Passionate about sports, community building, and the Bali lifestyle.