Deskripsi Pekerjaan
Are you a visionary marketing leader with a passion for the FMCG food sector? Orang Tua Group is seeking a high-impact Head of Marketing – Food to spearhead our brand strategies and drive market dominance in Indonesia. In this role, you will lead high-performing teams to elevate our brand positioning, optimize multi-channel demand generation, and accelerate revenue growth through data-backed marketing initiatives.
As the Head of Marketing, you will act as a key architect of our product success, bridging the gap between consumer insights and commercial performance. You will be responsible for shaping the narrative of our food portfolio, ensuring that our brands resonate deeply with the modern Indonesian consumer while maintaining operational excellence in an agile, fast-paced environment.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to achieve annual growth targets and market share expansion for the Food division.
- Lead, mentor, and inspire a diverse team of marketing professionals to foster a culture of creativity, analytical rigor, and execution excellence.
- Oversee brand health, positioning, and portfolio management to ensure sustained consumer loyalty and competitive advantage.
- Drive end-to-end demand generation efforts, utilizing both traditional and digital marketing channels to maximize conversion and ROI.
- Leverage market data, consumer trends, and internal analytics to identify growth opportunities and optimize the product marketing roadmap.
- Collaborate closely with Sales, R&D, and Supply Chain departments to align marketing efforts with business capability and commercial goals.
- Manage marketing budgets, track KPIs, and provide regular performance insights to executive leadership.
Kualifikasi
- Minimum 10+ years of progressive marketing experience within the FMCG or Food & Beverage industry.
- Proven track record in brand management, trade marketing, and successful new product launches.
- Strong strategic thinker with a deep understanding of the Indonesian consumer landscape and retail dynamics.
- Exceptional leadership skills with a proven ability to manage large, cross-functional teams.
- Data-driven mindset with high proficiency in market analytics, consumer research, and performance marketing metrics.
- Excellent communication and stakeholder management skills, capable of influencing at the C-suite level.
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA is highly preferred.