Deskripsi Pekerjaan
Are you a strategic leader with a passion for healthcare innovation and experiential marketing? Morula IVF, a leading pioneer in fertility services in Indonesia, is seeking an experienced Head of Product & Event to join our dynamic team in Jakarta Pusat. In this role, you will be the bridge between our medical product offerings and our market presence, ensuring that our services resonate with prospective families through expertly curated experiences.
You will lead the end-to-end strategy for product positioning, event marketing, and patient engagement initiatives. The ideal candidate combines a creative mindset with analytical rigor to drive brand awareness, nurture patient trust, and ultimately support the growth of our fertility clinics across the region. If you are a visionary leader who thrives on building impactful brands and executing high-profile events, we invite you to help us create life-changing journeys for our patients.
Tanggung Jawab
- Develop and execute comprehensive product marketing strategies to promote Morula IVF’s fertility services and medical packages.
- Lead the planning, budget management, and execution of high-impact corporate events, workshops, and patient education seminars.
- Collaborate with clinical teams to translate complex medical procedures into compelling patient-facing messaging.
- Analyze market trends, competitor activities, and patient feedback to refine product positioning and event strategies.
- Manage relationships with external agencies, event vendors, and key stakeholders to ensure seamless operational execution.
- Monitor and report on ROI for marketing campaigns and event performance metrics to the executive leadership team.
- Innovate on event experiences, integrating digital and physical components to maximize engagement and lead generation.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree is a plus).
- Minimum 5-7 years of professional experience in product marketing, event management, or brand strategy, preferably in the healthcare or premium services industry.
- Demonstrated expertise in building brand identity and managing complex event portfolios.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Excellent communication skills in both English and Indonesian, with the ability to influence and lead cross-functional teams.
- Proven ability to manage high-pressure environments, meet strict deadlines, and oversee multiple projects simultaneously.
- Strong digital literacy and familiarity with marketing automation or CRM tools.