Deskripsi Pekerjaan
Aesendia is a rapidly growing leader in the aesthetic healthcare sector, and we are looking for a visionary Head of Strategic Branding & Communication to define and elevate our market presence. In this pivotal leadership role, you will be the architect of our brand identity, orchestrating high-impact PR initiatives, integrated marketing campaigns, and stakeholder communications that resonate with our target audience.
You will lead a dynamic team to transform our corporate vision into compelling narratives, ensuring that Aesendia remains at the forefront of the aesthetic industry. The ideal candidate is a strategic thinker with a proven track record in brand management, crisis communication, and digital growth strategies. If you are passionate about blending medical innovation with luxury branding and possess the ability to drive brand equity in a competitive market, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to strengthen Aesendia’s market position.
- Lead end-to-end PR and communications efforts, including media relations, crisis management, and corporate storytelling.
- Direct integrated marketing campaigns across digital, print, and experiential channels to drive brand awareness and customer acquisition.
- Collaborate with clinical and operational teams to ensure brand consistency across all patient touchpoints.
- Analyze market trends, competitor activities, and patient sentiment to pivot strategies for maximum impact.
- Manage the internal and external communication budget, optimizing spend for measurable ROI.
- Mentor and lead the marketing and communications team to foster a culture of creativity and excellence.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 5-7 years of experience in brand management, PR, or marketing leadership, preferably in the healthcare, aesthetic, or wellness industry.
- Demonstrated success in managing high-stakes PR campaigns and building a recognizable brand.
- Exceptional command of English and Bahasa Indonesia, with superior copywriting and storytelling skills.
- Strategic mindset with the ability to interpret data and translate it into actionable marketing plans.
- Strong leadership capabilities, with the ability to influence cross-functional teams and senior stakeholders.
- Deep understanding of digital marketing ecosystems and the ability to leverage emerging media trends.