Deskripsi Pekerjaan
Join Cimory Group's dynamic marketing team as an Influencer Marketing Specialist and drive our brand's digital presence through strategic KOL partnerships. We're seeking a creative professional passionate about building authentic connections between our products and key opinion leaders. In this role, you'll develop comprehensive influencer campaigns, negotiate collaborations, and measure performance across social platforms. You'll work closely with the marketing team to ensure alignment with brand objectives while staying ahead of emerging trends in Indonesia's vibrant digital landscape. This is an opportunity to make tangible impact in a fast-moving FMCG environment while honing your expertise in influencer marketing best practices.
Tanggung Jawab
- Develop and execute end-to-end influencer marketing campaigns across multiple platforms
- Identify, vet, and build relationships with relevant KOLs and micro-influencers
- Manage influencer contracts, deliverables, and campaign timelines
- Analyze campaign performance metrics and provide ROI reports
- Create compelling briefs and content guidelines for influencer collaborations
- Monitor industry trends and competitor influencer strategies
- Coordinate with creative teams to ensure brand consistency in partnerships
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years experience in influencer marketing or KOL campaigns
- Strong portfolio demonstrating successful influencer partnerships
- Excellent negotiation and relationship management skills
- Proficiency in analytics tools (Google Analytics, social media insights)
- Fluent in both Bahasa Indonesia and English
- Creative mindset with ability to develop engaging content briefs
- Knowledge of Indonesia's social media landscape and influencer ecosystem