Deskripsi Pekerjaan
Are you a strategic leader with a passion for scaling consumer brands across global markets? Our client, a leader in the consumer goods sector, is seeking an experienced International Marketing Senior Manager to drive their next phase of regional and global expansion.
In this high-impact role, you will be responsible for crafting and executing sophisticated marketing strategies that resonate with diverse international audiences. You will lead cross-functional teams to ensure brand consistency while localizing efforts for maximum market penetration. We are looking for a visionary who balances creative storytelling with data-driven decision-making to deliver exceptional growth and ROI.
This position offers a unique opportunity to shape the international footprint of a top-tier company. If you thrive in fast-paced environments, possess a global mindset, and are dedicated to achieving excellence in consumer engagement, we invite you to join our journey.
Tanggung Jawab
- Develop and execute comprehensive international marketing strategies to accelerate brand growth and market share.
- Oversee multi-channel campaigns, including digital, social, PR, and trade marketing, tailored to specific regional nuances.
- Collaborate with global product teams to ensure product positioning aligns with regional consumer needs and trends.
- Manage international marketing budgets to ensure optimal allocation of resources and high-performance return on investment.
- Lead and mentor a high-performing marketing team, fostering a culture of innovation, agility, and continuous learning.
- Monitor and analyze global market trends, competitor activities, and consumer insights to identify new growth opportunities.
- Strengthen relationships with international distribution partners and local agencies to enhance brand visibility and distribution reach.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of experience in international marketing or brand management, preferably within the Consumer Goods (FMCG) industry.
- Proven track record of managing marketing campaigns across multiple international territories.
- Deep understanding of digital marketing ecosystems, e-commerce strategies, and global branding principles.
- Strong analytical skills with the ability to translate complex data into actionable business strategies.
- Excellent leadership, communication, and interpersonal skills with the ability to influence cross-functional stakeholders.
- Fluency in English is mandatory; additional regional languages are a significant advantage.
- Willingness to travel internationally as required by business needs.