Deskripsi Pekerjaan
Join Leon Boga Sentosa as a Jr Brand Manager and drive our brand's growth in the competitive Indonesian market. This dynamic role offers the opportunity to shape brand strategy and execute impactful marketing initiatives that resonate with consumers. You'll collaborate with senior leadership to develop comprehensive Annual Marketing Plans (AMP), analyze market trends, and identify opportunities to enhance brand equity. The position requires a strategic thinker with a passion for consumer insights and creative problem-solving. You'll gain hands-on experience in campaign development, market research, and cross-functional collaboration while building expertise in brand management fundamentals. Leon Boga Sentosa offers a supportive environment where your ideas can flourish and contribute directly to the company's market expansion goals.
Tanggung Jawab
- Assist in developing and executing comprehensive Annual Marketing Plans (AMP) to drive brand equity and market share
- Conduct market research and competitor analysis to identify emerging trends and growth opportunities
- Collaborate with creative teams to develop compelling brand messaging and integrated marketing campaigns
- Monitor brand performance metrics and provide actionable insights for strategy optimization
- Support brand positioning initiatives across digital and traditional marketing channels
- Coordinate with cross-functional teams to ensure consistent brand implementation
- Assist in managing brand budgets and tracking campaign ROI
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- 1-2 years of experience in brand management, marketing, or advertising
- Strong analytical skills with ability to interpret market data and consumer behavior
- Excellent written and verbal communication skills in Bahasa Indonesia and English
- Proficiency in digital marketing tools (Google Analytics, social media platforms)
- Creative thinking ability with attention to detail and brand consistency
- Proven project management skills with ability to meet deadlines