Deskripsi Pekerjaan
Join Orang Tua Group as a Junior Brand Manager and drive impactful marketing strategies for our diverse product portfolio. This dynamic role offers the opportunity to shape brand narratives, develop innovative campaigns, and contribute to the growth of established products while exploring new market opportunities. You'll collaborate with cross-functional teams to ensure brand consistency, analyze market trends, and optimize product performance through data-driven insights. At Orang Tua Group, we foster a creative environment where your strategic thinking and execution skills will directly influence our market position. If you're passionate about brand storytelling and possess a keen understanding of consumer behavior, this is your chance to launch a rewarding career in marketing with a leading Indonesian conglomerate.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for new product categories
- Manage and enhance existing product portfolios through regular performance reviews
- Conduct market research to identify emerging trends and competitive opportunities
- Collaborate with sales, design, and product teams to ensure brand consistency
- Analyze consumer data to refine positioning and messaging
- Coordinate product launches and promotional campaigns
- Monitor KPIs and adjust strategies based on performance metrics
- Prepare and manage departmental marketing budgets
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 1-2 years of experience in brand management or marketing
- Strong analytical skills with data-driven decision-making abilities
- Excellent communication and presentation skills
- Proficiency in marketing tools (Google Analytics, SEMrush, etc.)
- Creative thinking with problem-solving aptitude
- Ability to work in fast-paced, cross-functional environments
- Knowledge of Indonesian market trends and consumer behavior