Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for influencer relationships and affiliate growth? Sant Group Indonesia is seeking a highly motivated KOL & Affiliate Leader to join our expanding team in Jakarta Pusat. In this role, you will be the bridge between our brand and the digital creator ecosystem, driving measurable traffic, engagement, and sales through strategic partnerships.
You will lead our influencer marketing and affiliate programs, identifying high-performing creators, negotiating partnerships, and optimizing campaigns for maximum ROI. If you have a proven track record in digital marketing, possess excellent networking skills, and thrive in a fast-paced environment, we want to hear from you. We offer a competitive package including health insurance (BPJS), meal allowances, and a performance-driven commission structure.
Tanggung Jawab
- Develop and execute comprehensive KOL (Key Opinion Leader) and affiliate marketing strategies to drive brand awareness and sales.
- Identify, recruit, and onboard high-quality influencers and affiliate partners across various social media platforms (TikTok, Instagram, YouTube).
- Negotiate partnership terms, contract agreements, and commission structures to ensure cost-effective and high-ROI campaigns.
- Manage end-to-end campaign lifecycles, from content briefing and creative direction to performance tracking and reporting.
- Analyze campaign performance metrics (CTR, Conversion Rate, ROMI) and provide actionable insights for continuous optimization.
- Maintain strong, long-term relationships with existing creators and affiliate networks to foster brand loyalty.
- Collaborate with the creative and marketing teams to ensure brand alignment and campaign consistency.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in influencer marketing, affiliate management, or digital growth marketing.
- In-depth knowledge of current social media trends, influencer landscape, and affiliate marketing platforms in Indonesia.
- Strong negotiation and communication skills with the ability to build rapport with diverse stakeholders.
- Proficient in data analysis tools and social media analytics platforms (e.g., TikTok Analytics, Instagram Insights).
- Ability to multitask, manage tight deadlines, and work independently in a dynamic environment.
- Strong analytical mindset with a focus on data-driven decision-making and performance marketing metrics.