Deskripsi Pekerjaan
Dorskin id is a rapidly growing beauty and skincare brand looking for a passionate and data-driven KOL Affiliate Specialist to join our marketing team in Tangerang. In this role, you will be the bridge between our brand and influential digital creators, driving meaningful partnerships that translate into brand awareness and tangible sales performance.
You will be responsible for end-to-end management of KOL and affiliate campaigns, from scouting top-tier talent to analyzing conversion data. If you have a keen eye for digital trends, a knack for negotiation, and a deep understanding of the Indonesian social media landscape (TikTok, Instagram, Shopee Affiliate), we want to hear from you.
We offer a dynamic working environment where creativity meets performance marketing. Join us in shaping the future of skincare digital engagement.
Tanggung Jawab
- Develop and execute comprehensive KOL and influencer marketing strategies to support brand launches and ongoing campaigns.
- Identify, vet, and recruit potential KOLs and affiliates that align with Dorskin's brand identity and target audience.
- Manage end-to-end communication with influencers, including contract negotiations, briefing, and content approval processes.
- Monitor and analyze the performance of affiliate programs, providing actionable insights to optimize ROI and conversion rates.
- Collaborate with the creative team to produce high-performing content briefs that resonate with specific influencer niches.
- Track and report monthly campaign metrics, including reach, engagement, click-through rates, and total sales volume.
- Stay updated on the latest social media trends, algorithm changes, and competitor activities to maintain a competitive edge.
Kualifikasi
- Minimum Diploma (D3) or Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (1-2 years) managing KOLs, influencers, or affiliate programs, preferably in the beauty or skincare industry.
- Deep understanding of the TikTok Shop, Shopee Affiliate, and Instagram influencer ecosystems.
- Strong interpersonal and negotiation skills with a track record of building long-term professional relationships.
- Data-oriented mindset with proficiency in interpreting marketing analytics tools.
- Ability to work independently in a fast-paced, target-driven environment.
- Excellent communication skills in Indonesian (English proficiency is a plus).
- Strong organizational skills and ability to manage multiple campaigns simultaneously.