Deskripsi Pekerjaan
Are you passionate about the fragrance industry and expert at building digital communities? At Heura, we believe that great people and great fragrances grow together. We are looking for a dynamic and results-driven KOL & Affiliate Specialist to join our team in Kelapa Gading. In this role, you will be the heartbeat of our brand's influencer and affiliate strategy, crafting compelling partnerships that elevate our scent collections to a wider audience.
As our KOL & Affiliate Specialist, you will identify, reach out to, and manage relationships with key opinion leaders and affiliate partners who align with Heura’s premium brand identity. You will not only manage campaigns but also analyze performance data to optimize ROI and drive meaningful conversion. If you have a keen eye for talent, a deep understanding of Indonesian social media landscapes, and a flair for creative communication, we want to hear from you.
Tanggung Jawab
- Identify, scout, and build a database of high-potential KOLs, influencers, and affiliate partners.
- Execute end-to-end influencer marketing campaigns, from initial outreach and briefing to content review and reporting.
- Develop and nurture long-term relationships with creators to ensure consistent brand advocacy for Heura.
- Monitor and analyze the performance of affiliate programs, providing actionable insights for optimization.
- Collaborate with the creative team to ensure content alignment with brand guidelines and campaign objectives.
- Negotiate rates and deliverables with partners to ensure cost-effective and high-impact collaborations.
- Stay updated on the latest social media trends, competitor activities, and platform algorithm changes in the Indonesian market.
Kualifikasi
- Minimum 1-2 years of experience in influencer marketing, affiliate management, or social media marketing.
- Strong understanding of the Indonesian influencer landscape across TikTok, Instagram, and Shopee/Tokopedia Affiliate.
- Exceptional interpersonal and communication skills for effective outreach and negotiation.
- Analytical mindset with the ability to track KPIs and translate data into marketing strategies.
- Ability to multitask in a fast-paced retail or fragrance industry environment.
- Proficiency in using social media analytics tools and management software.
- Creative problem-solving skills and a proactive approach to team collaboration.